A winning vision

la sToria di fonteverde

A winning vision

And the innate awareness of the generous soil fertility to inspire Giuseppe Calabrese, who already in the 60s decided to devote himself to farming, discovering almost by chance, an extraordinary ability to bypass the limits of nature, to irrigate when the sun It is likely to wither crops, to build walls and embankments, to care for the plants and make them prosper.
Joseph knows his land, soon learns to understand the needs of the people, learn to interpret the needs of the market, to sniff a bargain.
His charisma makes him a reference point for other farmers in the area, more and more often, rely on their crops.
From that moment his life will be dedicated to the fields.
In 1974 he founded with his brothers the Colle d'Oro of which he is sole director until 1992, when the brothers left the company (established reality in the market) and start something new with their children.